What is E-E-A-T?
The short answer
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the qualities Google's quality guidelines use to judge whether content deserves trust.
E-E-A-T, explained
Real authors, first-hand experience, cited sources and clear ownership signal it. It matters most for money and health topics.
Questions people ask about E-E-A-T
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the qualities Google's quality guidelines use to judge whether content deserves trust.
Related terms
Topical authority is the trust a site earns on a subject by covering it thoroughly and accurately, with many well-linked pages that answer related questions.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
AI citationAn AI citation is a link or reference an AI answer gives to the page it drew information from, the visible credit that sends traffic and trust to the source.
KeywordA keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.