What is Keyword?
Also called: Search term, Search query
The short answer
A keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
Keyword, explained
Long-tail keywords, longer and more specific phrases, get less traffic each but are easier to rank for and usually closer to a decision.
Questions people ask about Keyword
What is Keyword?
A keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
Related terms
Search intent is the reason behind a search, whether to learn, to find a specific site, to compare or to buy, and a page ranks best when it serves that reason.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
Topical authorityTopical authority is the trust a site earns on a subject by covering it thoroughly and accurately, with many well-linked pages that answer related questions.
SERPA SERP is the page of results a search engine shows for a query, including links, ads, maps, videos, featured snippets and AI-generated answers.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.