What is Search intent?
Also called: User intent
The short answer
Search intent is the reason behind a search, whether to learn, to find a specific site, to compare or to buy, and a page ranks best when it serves that reason.
Search intent, explained
The results already ranking show the intent: if they are all guides, a sales page will struggle, and the reverse.
Questions people ask about Search intent
What is Search intent?
Search intent is the reason behind a search, whether to learn, to find a specific site, to compare or to buy, and a page ranks best when it serves that reason.
Related terms
A keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
SERPA SERP is the page of results a search engine shows for a query, including links, ads, maps, videos, featured snippets and AI-generated answers.
Landing pageA landing page is a single page built for one goal, such as a sign-up or a purchase, usually the page a visitor lands on from an ad or campaign.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.