What is Landing page?
The short answer
A landing page is a single page built for one goal, such as a sign-up or a purchase, usually the page a visitor lands on from an ad or campaign.
What people say: “a sales page”, “a one-page site”, “the page my ad goes to”.
Landing page, explained
Good landing pages remove every distraction from the goal: one headline, one offer, proof, and one call to action repeated where a reader decides.
They are also the easiest pages to test, because one number, the conversion rate, tells you whether a change worked.
Questions people ask about Landing page
What is Landing page?
A landing page is a single page built for one goal, such as a sign-up or a purchase, usually the page a visitor lands on from an ad or campaign.
What is the difference between a landing page and a homepage?
A homepage introduces everything you do; a landing page pushes one action for one audience.
How long should a landing page be?
As long as it takes to answer the visitor's objections; simple offers can be short, expensive ones usually need more proof.
Related terms
A call to action is the button or link that asks the visitor to take the page's main next step, such as Book now, Get a quote or Buy.
Conversion rate optimisationConversion rate optimisation is the practice of improving the share of visitors who take a desired action, by testing changes to copy, design, speed and flow.
Hero sectionThe hero section is the large opening area at the top of a page, usually a headline, a short promise, a call to action and a visual.
One-page websiteA one-page website puts everything on a single scrolling page, with the menu jumping to sections, suiting simple offers, events and portfolios.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.