What is Hero section?
Also called: Hero, Hero banner
The short answer
The hero section is the large opening area at the top of a page, usually a headline, a short promise, a call to action and a visual.
What people say: “the big banner at the top”.
Hero section, explained
It is the most-viewed part of any page and usually holds the largest element, so it decides both first impressions and the Largest Contentful Paint score.
Strong heroes say what you get, not what you are: an outcome in plain words beats a slogan.
Questions people ask about Hero section
What is Hero section?
The hero section is the large opening area at the top of a page, usually a headline, a short promise, a call to action and a visual.
Related terms
Above the fold is the part of a page visible without scrolling; it has to state what the site is and invite the next step.
Call to actionA call to action is the button or link that asks the visitor to take the page's main next step, such as Book now, Get a quote or Buy.
Largest Contentful PaintLargest Contentful Paint measures how long it takes for the largest visible element, usually the hero image or headline, to appear; good is 2.5 seconds or less.
Landing pageA landing page is a single page built for one goal, such as a sign-up or a purchase, usually the page a visitor lands on from an ad or campaign.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.