What is Entity?
The short answer
An entity is a uniquely identifiable thing, such as a person, business, product, place or concept, that search engines and AI systems store facts about.
Entity, explained
Consistent names, structured data and links to authoritative profiles help machines connect your pages to the right entity instead of guessing.
Questions people ask about Entity
What is Entity?
An entity is a uniquely identifiable thing, such as a person, business, product, place or concept, that search engines and AI systems store facts about.
Related terms
A knowledge graph is a database of entities and the relationships between them; Google's powers the fact panels and many direct answers in search.
Structured dataStructured data is code, usually JSON-LD using the Schema.org vocabulary, that labels what a page describes, such as a product, business, FAQ or article, for search engines and AI.
Topical authorityTopical authority is the trust a site earns on a subject by covering it thoroughly and accurately, with many well-linked pages that answer related questions.
AEOAEO, answer engine optimisation, is structuring a website so AI assistants and search features quote it as the answer, not just list it as a link.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.