What is Knowledge Graph?
The short answer
A knowledge graph is a database of entities and the relationships between them; Google's powers the fact panels and many direct answers in search.
Knowledge Graph, explained
Clear structured data and consistent references across the web feed it.
Questions people ask about Knowledge Graph
What is Knowledge Graph?
A knowledge graph is a database of entities and the relationships between them; Google's powers the fact panels and many direct answers in search.
Related terms
An entity is a uniquely identifiable thing, such as a person, business, product, place or concept, that search engines and AI systems store facts about.
Structured dataStructured data is code, usually JSON-LD using the Schema.org vocabulary, that labels what a page describes, such as a product, business, FAQ or article, for search engines and AI.
AEOAEO, answer engine optimisation, is structuring a website so AI assistants and search features quote it as the answer, not just list it as a link.
GEOGEO, generative engine optimisation, is optimising content to be included and cited in answers written by generative AI systems.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.