What is Splash page?
Also called: Intro page, Enter page
The short answer
A splash page is an introductory screen shown before a site's real content, like an animation or an enter button; it adds a step between visitors and what they came for.
Splash page, explained
Immersive sites sometimes use a short loading intro; it should be skippable and never hide the content from search engines.
Questions people ask about Splash page
What is Splash page?
A splash page is an introductory screen shown before a site's real content, like an animation or an enter button; it adds a step between visitors and what they came for.
Related terms
An immersive website surrounds the visitor with an experience, often full-screen 3D, sound and motion, so browsing feels like entering a place rather than reading a page.
Above the foldAbove the fold is the part of a page visible without scrolling; it has to state what the site is and invite the next step.
Make it popMake it pop usually means the design lacks a focal point: the fix is stronger contrast, one dominant element, bolder type or purposeful motion, not more colours.
Clean and modernClean and modern usually means generous white space, a restrained palette, strong modern type, fewer elements per screen and no dated effects.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.