——/glossary · Marketing & SEO
Niche
Definition
A niche is a focused, well-defined segment of a market with specific needs that a business chooses to serve.
——In depth
A niche is a narrow slice of a broader market — a particular audience, problem, or specialty. Rather than appealing to everyone, a niche business concentrates on serving one group exceptionally well.
Choosing a niche makes marketing sharper and competition more manageable: messaging speaks directly to a defined audience, and a smaller operator can become the obvious choice in a focused space rather than one of many in a crowded one.
——See also
↳From theory to traction
Put Niche to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.