What is Backlinks?
Also called: Inbound links, Link building
The short answer
Backlinks are links from other websites to yours; search engines treat relevant, trusted backlinks as votes of confidence that can raise rankings.
Backlinks, explained
Quality beats quantity. Buying links or joining link schemes risks penalties; earning links with genuinely useful pages and tools is durable.
Questions people ask about Backlinks
What is Backlinks?
Backlinks are links from other websites to yours; search engines treat relevant, trusted backlinks as votes of confidence that can raise rankings.
Related terms
Domain authority is a third-party score estimating how likely a site is to rank based on its backlinks; search engines do not use the score itself.
Anchor textAnchor text is the clickable text of a link; descriptive anchor text tells readers and search engines what the linked page is about.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
KeywordA keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.