What is Domain authority?
Also called: DA, Domain rating
The short answer
Domain authority is a third-party score estimating how likely a site is to rank based on its backlinks; search engines do not use the score itself.
Domain authority, explained
It is useful for comparing sites, not as a goal in itself.
Questions people ask about Domain authority
What is Domain authority?
Domain authority is a third-party score estimating how likely a site is to rank based on its backlinks; search engines do not use the score itself.
Related terms
Backlinks are links from other websites to yours; search engines treat relevant, trusted backlinks as votes of confidence that can raise rankings.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
KeywordA keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
Search intentSearch intent is the reason behind a search, whether to learn, to find a specific site, to compare or to buy, and a page ranks best when it serves that reason.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.