What is Local SEO?
The short answer
Local SEO is optimising a business to appear in location-based searches and maps, for queries like near me, through its Business Profile, reviews and local pages.
What people say: “show up in Google Maps”, “near me searches”.
Local SEO, explained
Consistent name, address and phone number everywhere, real reviews and a page per service area are the foundations.
Questions people ask about Local SEO
What is Local SEO?
Local SEO is optimising a business to appear in location-based searches and maps, for queries like near me, through its Business Profile, reviews and local pages.
Related terms
Google Business Profile is the free listing that shows a business's details, hours, photos and reviews in Google Search and Maps.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
Structured dataStructured data is code, usually JSON-LD using the Schema.org vocabulary, that labels what a page describes, such as a product, business, FAQ or article, for search engines and AI.
KeywordA keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.