What is Google Business Profile?
Also called: GBP, Google My Business
The short answer
Google Business Profile is the free listing that shows a business's details, hours, photos and reviews in Google Search and Maps.
Google Business Profile, explained
For local businesses it often brings more customers than the website itself, and it should link to the site.
Questions people ask about Google Business Profile
What is Google Business Profile?
Google Business Profile is the free listing that shows a business's details, hours, photos and reviews in Google Search and Maps.
Related terms
Local SEO is optimising a business to appear in location-based searches and maps, for queries like near me, through its Business Profile, reviews and local pages.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
KeywordA keyword is a word or phrase people type into a search engine; SEO matches pages to the keywords their audience uses.
Search intentSearch intent is the reason behind a search, whether to learn, to find a specific site, to compare or to buy, and a page ranks best when it serves that reason.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.